There’s more to the 7th Fundamental than meets the eye.

  We recently sat down with Katie Schelinski, Director| Design and Studio Lead, to learn more about her approach to Significant & Relevant Ornamentation, the last of the 7 Fundamentals.    Q: What do you say to people who think ornamentation is the same as decorating? A: Significant and...

30 October, 2023

Officially Off Campus: What to know about Gen Z

This spring’s cadre of Gen Z college graduates are hitting the workforce and housing market. Highly individualistic, Gen Zers want to work and live in environments that match their values. Successfully reaching them requires delivering an authentic brand experience that’s rooted in technology and social...

24 July, 2023