1

Objective

Great rooms begin before a designer ever enters them. They start by developing a real understanding of the project’s objective. What are your goals? What impression do you want a room to make?

AZURE
Wisconsin residence

2

Function + Livability

If you’re going to design a space that works, you need to know its purpose. Visibility and function work hand-in-hand because a successful design must do more than just look great. It must live great.

3

Scale + Proportion

For interior design, scale and proportion are all about the size of things you put in a room (scale) and their relationship to the room and each other (proportion). They are what add grace and balance to the design.

RIVERWORKS
THE PARAGON

4

Light + Lighting

Light is a natural extension of objective and function. Light has tremendous power to impact mood, to evoke emotion, and to create drama.

5

Color

It can add formality and sophistication or create a relaxed and casual atmosphere. With the creative use of color, you can help balance proportion within a defined space. Color can punctuate architecture, create illusions of size, and even improve a room’s functionality.

OLEANDER
OLEANDER

6

Pattern + Texture

Pattern and texture are enhancers. When you add them, they take their surroundings to a higher level of quality and impact. They can transform a room from something flat and bland to something three-dimensional, deep, and delectable.

7

Significant + Relevant Ornament

It is more than the icing on the cake. It can be the key to pulling an entire space together and making it work, and it is vitally important to the outcome of the space. Without significant and relevant ornamentation, your design can go off the rails.

OLEANDER