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Millennials are full of contradictions. Though they’re the generation that dominates the home-buying market, they’re fond of renting— and they do, for longer than any previous generation. They’re unwilling to compromise, yet are always making...Read More
Today’s youngest adults are the world’s first truly digital natives, and truly clear-eyed about how they want to live. Thanks to their virtually limitless access to digital devices (from toys to phones), Generation Z grew up with a new way of relating to...Read More
The cocoa in the Oreo you ate recently may have come from a farm the size of a football field in rural Ghana, the Wall Street Journal reported this fall. Consumers can learn this because Oreo’s parent company, Mondelez, now publishes data about its cocoa supply...Read More
The housing market may be cool for now, but there is a huge wave of potential buyers on the horizon that are about to heat things up: aging millennials. In the next 10 years, 44.9 million millennials will turn 34, the median age for first-time homebuyers, Zillow...Read More
Builders and developers have spent much of the year looking over their shoulders, expecting a recession to strike at any time. Housing growth cannot keep its momentum going forever, but frankly, predicting whether it will reverse course is not very helpful. The better...Read More