Leading-edge Industry Insights
Access Mary Cook Associates insights on commercial interior design strategy, trends, and issues that help real estate developers and owners and their clients keep abreast of the buzz in interior design news.
Apartment Amenities for Authentic Living
Mary gives her thoughts on which apartment amenity spaces should stay, and which should go.
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Recession-Proof Single-Family and Multifamily Properties
It is time for residential builders and developers to take heed of economic conditions and recession-proof their projects with a design that yields measurable results.
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VR or Model Homes? Here’s Why Both are Key to Absorption
To stage, or not to stage? That is the question builders and developers ponder today thanks to the advent of virtual reality (and I did too in my last Builder and Developer magazine column). VR has become a requisite due to the way buyers search for homes a whopping...
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Model Home Merchandising or VR? Both are Essential to Rent or Sell Homes Today
Using virtual reality can supplement other model home merchandising tactics for a comprehensive approach.
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Setting the Stage for the Discerning Renter
There are four critical questions developers should consider when selecting paint, floor and wall coverings in rental housing amenity spaces.
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The Art & Science of Model Home Merchandising
Creating model homes for imaginary clients sounds like a dream job. That is what people tell us when we explain the strategy behind model home merchandising, while the professionals we work with insist we get to do the fun stuff. While we love what we do, it is just...
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