The “Schematic Design” phase can mean different things to different firms. MCA’s robust schematic design package is farther along than typically found in the industry and includes more than a few images. It includes a detailed floor plan, key elevations, ceiling treatments, furniture layouts, finish and material palettes, FFE direction, and 3D conceptual visualizations which allow the team to evaluate the spaces volumetrically. A narrative defines the project’s unique vibe and position in the market. Taking time to validate and approve the project’s direction at this time avoids pitfalls down the road.