PRESS: From Parking Garages To Balconies, TJ Clients Weigh In On 2021’s Newest Multifamily Trends

PRESS: Balcony Boom: Today’s Go-To Living Space

PRESS: Four Factors For Planning A Post-Pandemic Multifamily Amenity Renovation

PRESS: New Mary Cook White Paper Maps Changing Home Landscape

PRESS: 10 Ways The Kitchen Is Evolving For Greater Efficiency, Health

PRESS: How Property Managers Are Adapting Amenities During COVID-19

The Art & Science of Model Home Merchandising

Creating model homes for imaginary clients sounds like a dream job.  That is what people tell us when we explain the strategy behind model home merchandising, while the professionals we work with insist we get to do the fun stuff. While we love what we...

Consumers Want Full Disclosure on Everything. Welcome to the Age of Transparency

The cocoa in the Oreo you ate recently may have come from a farm the size of a football field in rural Ghana, the Wall Street Journal reported this fall. Consumers can learn this because Oreo’s parent company, Mondelez, now publishes data about its cocoa...

What We Know about Gen Z and What It Means for the Housing Industry

Today’s youngest adults are the world’s first truly digital natives, and truly clear-eyed about how they want to live. Thanks to their virtually limitless access to digital devices (from toys to phones), Generation Z grew up with a new way of relating to each other,...

Basics Move-up Buyers & Renters Want Now

Building and developing homes for move up residents takes savvy commercial interior design and a deep understanding of what move-up residents and renters want. ...