Phase 1

Concept and Programming

Results start here. With market demographics and psychographics provided by the client, an energized team conducts a competitive market tour, gathering insights specific to the area and the project’s direct competition. Strategic discussions around budgeting, aesthetics and architecture lay the groundwork for the project objectives and inform the concept studio’s initial vision. Next, an interactive concept studio works through floor plan development in collaboration with the project architect and landscape architect. With floor plan development and programming concepts generally approved, the strategic groundwork for the project is set.