Creating model homes for imaginary clients sounds like a dream job. That is what people tell us when we explain the strategy behind model home merchandising, while the professionals we work with insist we get to do the fun stuff. While we love what we...
The cocoa in the Oreo you ate recently may have come from a farm the size of a football field in rural Ghana, the Wall Street Journal reported this fall. Consumers can learn this because Oreo’s parent company, Mondelez, now publishes data about its cocoa...
Today’s youngest adults are the world’s first truly digital natives, and truly clear-eyed about how they want to live. Thanks to their virtually limitless access to digital devices (from toys to phones), Generation Z grew up with a new way of relating to each other,...
Building and developing homes for move up residents takes savvy commercial interior design and a deep understanding of what move-up residents and renters want. ...
Millennials are full of contradictions. Though they’re the generation that dominates the home-buying market, they’re fond of renting— and they do, for longer than any previous generation. They’re unwilling to compromise, yet are always making tradeoffs. They want economical co-living spaces and high-end apartments and...
Even before the pandemic, the work-from-home trend was growing in popularity. Improved technology and connectivity are allowing people to be more productive at home as employers have offered greater flexibility. But now that COVID-19 has made working from home even…...
Brokers who sell new residential construction have always had to stay up to date on the latest products. But experts say the pressure is only going to become more intense as efforts to combat the novel coronavirus spawn new innovations. “This has shown how important…...