23 Oct Take 5 | October 2024

1. Positivity in the Market

Favorable interest rates, strong labor force and healthy demand round out 2024 and paint a bright picture for next year. “2025: An Inflection Point for the Multifamily Market,” issued by Urban Land, gives a solid overview of multifamily market conditions.

2. Branding in Real Estate

Alex Wolkomir delves into the evolution of branded real estate in “The Power of Branding and CX in Residential Real Estate” issued by McKinsey Quarterly. He lays out why brands matter and the emerging importance of delivering and measuring a branded environment for optimal return on investment.

3. Preconstruction Lifesize Experience

Lifesize Plan offers developers, builders, designers and architects a chance to experience their projects before building starts. Size, layout, flow and functionality are brought to life in their showroom for a walk-through of plans at 1:1 scale. 

4. $40k Gym Membership

The Economist reports on growing demand for luxury gyms. “The Rise of the $40,000 Gym Membership” highlights data that shows wellness is translating into the growth of luxury gyms that provide a range of experiences including cold plunges, cryotherapy chambers, red-light therapy rooms and social events to name a few.

5. Dorm Room Phenomena

“Who Is All That Obsessively Detailed College-Dorm Decorating Really For?” issued by The Cut humorously explores how helicopter parents and “Dorm Room Mamas” take designing dorm room space for college-bound kids to new levels. Online forums allow them to share best practices that go beyond four walls and include tips to support adjusting to college life.