Daly City’s rising importance in the Bay Area’s job market, in tandem with its growth in new home development, resulted in Toll Brothers and MCA collaborating on single family contemporary home designs in a neighborhood located within minutes from Bayshore Caltrain and the Daly City Bart Station.
About This Project
The Challenge:
The design for the 3-4 story single family homes would need to stand out in a fiercely competitive market for first-time home buyers and meet the high expectations of tech-savvy Millennials looking for luxury living within an easy commute to the area’s vast pool of tech employers.
The MCA Solution:
With the tech-centric buyer who was likely to be ensconced in a digital life front of mind, MCA designed Virtual Reality (VR) models. Contemporary design solutions demonstrated high levels of functionality and showed potential buyers how they could live in smaller, yet adaptable spaces. The latest trends in textiles and finishes spoke directly to the lifestyle these home buyers dreamed of with innovative outdoor and roof spaces. Fully furnished model homes were ready to be developed if and when they were needed.
PROJECT
The Overlook
LOCATION
Daly City, CA
CLIENT
Toll Brothers
TYPE
Three to four-story single family homes
TARGET AUDIENCE
First-time millennial home buyers
COMPLETED
2018
Category
Case Study, Model HomesThe R.O.E.® (Return on Environment)
The VR renderings and designs kick-started home presales and within a year all 71 units were sold from the VR renderings only. The award-winning designs never necessitated the development of furnished models resulting in significant savings for the developer.
