About This Project

Located on Chicago’s revitalized South Loop, this 47-story, 500-unit apartment tower offers potential renters with models that showcase a Mad Men meets Manhattan aesthetic. Burnished stainless steel, polished brass accents, and deep navy/slate blues create a midcentury vibe with sleek urban style. A custom pattern scored into the floor using large format tiles, and brass insets repeat distinctive faceted detail of the building’s exterior for a design rooted in ‘referential luxury.’

PROJECT

The Paragon

LOCATION

Chicago, IL

CLIENT

MDG/CIM

TYPE

Four model apartments including a studio, convertible one-bedroom, one-bedroom and two-bedroom unit, lobby, and mail/package room

TARGET AUDIENCE

Millennial renters seeking a hip and urban luxury living experience

COMPLETED

2019

Category
Multi-Family