24 Aug Casual and Connected: The 87 at Notre Dame Elevates Brand Integration
Tara Houston, Senior Project Designer | Interiors
Students at Notre Dame are moving into The 87, a new off-campus apartment community developed by Toll Brothers Campus Living and designed by MCA. The 87 celebrates the University’s most iconic historic elements within a distinct and sophisticated vibe.
By tapping into the psychographics of future residents, the MCA team designed for well-rounded, focused, and savvy students who would thrive academically and socially in a highly branded living experience.
Notre Dame’s rich academic and athletic legacies afforded abundant opportunities to foster interaction with the University’s nostalgic past within a relevant, connected, and hip setting. A perfect balance of large group, semi-private, and private spaces provide optimal environments for serious study and fun living.
• Attention to detail and creative solutions integrate the best of Notre Dame’s proudest attributes:
• The All-Pro Lounge features a wall collage of vintage athletic equipment ranging from boxing gloves to a fencing helmet. Applied trim on the ceiling mimics the infamous football field end zone graphics – a detail that all Notre Dame fans will appreciate.
• Custom framed, curated black and white historical images from the University, along with vintage postcards, bring Notre Dame’s history to life
• A feature display case tells the story of the naming of The 87 and showcases additional historical photos and memorabilia
• The study lounge displays a collection of Notre Dame yearbooks dating back to 1923.
• The Content Creation Studio is a creator’s dream, featuring floor to ceiling acoustics, strong visual backgrounds, and state-of-the-art podcasting and social media equipment.
• The golf lounge features a basketball pop-a-shot and golf simulator
• The impressive 2-story fitness center boasts a collage of vintage Notre Dame pennants and flags highlighting the University’s prestigious athletics.
In addition to Tara Houston, Joe Paneral, Bridget Nabors, Joe Hinker and Joel Trego contributed to The 87 high-impact, branded design and expert installation.