Leading-edge Industry Insights
Access Mary Cook Associates insights on commercial interior design strategy, trends, and issues that help real estate developers and owners and their clients keep abreast of the buzz in interior design news.
Builders and developers—be it of single-family homes, multifamily apartments, or condominiums—must pay attention to interior design trends that have a direct impact on occupancy.Read More
Rent competition, underused amenities, iffy conversion rates these are just a few of the issues builders and developers face in today’s high-stakes housing, hospitality and office markets. It’s tough to turn a profit in this era where every cent counts....Read More
Nowadays the newest recession-proof tool is psychographic research that factors in customized lifestyle choices, Mary Cook says.Read More
A new year always brings a new set of trends. This year, one trend stands out above all others in the housing industry—psychographics.Read More