MCA-How Experiences Are Replacing Amenities in Multifamily-1

Increased competition and underuse of brick-and-mortar amenities are spurring the multifamily industry to add experiential features. “We have reached the pinnacle of the amenity arms race,” says Mary Cook.

Mary Cook & Josh Kassing

Written By

Mary Cook & Josh Kassing

Founder and President of Mary Cook Associates (MCA)