Leading-edge Industry Insights

Access Mary Cook Associates insights on commercial interior design strategy, trends, and issues that help real estate developers and owners and their clients keep abreast of the buzz in interior design news.

MCA-Psychographics: The New Psychology of Commercial Real Estate-2

Psychographics: The New Psychology of Commercial Real Estate

01.31.2019 \ Mary Cook

Rent competition, underused amenities, iffy conversion rates these are just a few of the issues builders and developers face in today’s high-stakes housing, hospitality and office markets.  It’s tough to turn a profit in this era where every cent counts....

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MCA-3 Reasons to Hire a Commercial Interior Designer-3

3 Reasons to Hire a Commercial Interior Designer

01.25.2018 \ Mary Cook

Have you ever walked into a restaurant or store and walked right out again?  Nothing engaged you, or, as commercial interior designers say, converted you to a customer. The same holds true in multifamily buildings, where potential residents walk into lobbies or model...

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MCA-Multifamily Trends that Lead to Return on Environment-4

Multifamily Trends that Lead to Return on Environment

12.12.2017 \ Mary Cook

It’s no news that the multifamily market has enjoyed rapid growth in recent years. But with a glut of product in some areas of the country and demand expected to be more moderate in 2018, home builders and developers will be pressed to initiate and execute more...

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MCA-How Value Add Raises the Bar in Multifamily Development-5

How Value Add Raises the Bar in Multifamily Development

08.16.2017 \ Mary Cook

The Real Estate Developer’s Handbook says it takes land, capital, knowledge and tenants to succeed. No longer! That’s not the right recipe for success today because properties in prime locations and large sums of capital have dried up. This new reality...

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