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Access Mary Cook Associates insights on commercial interior design strategy, trends, and issues that help real estate developers and owners and their clients keep abreast of the buzz in interior design news.

MCA-How Apartment Executives are Preparing for the Next Recession-2

How Apartment Executives are Preparing for the Next Recession

01.28.2019 \ NAA

Nowadays the newest recession-proof tool is psychographic research that factors in customized lifestyle choices, Mary Cook says.

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MCA-How to Succeed in the 2019 Housing Industry? Think Psychographics-3

How to Succeed in the 2019 Housing Industry? Think Psychographics

01.07.2019 \ Builder & Developer

A new year always brings a new set of trends. This year, one trend stands out above all others in the housing industry—psychographics.

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MCA-Psychographics: The Next Step in Multifamily Development-4

Psychographics: The Next Step in Multifamily Development

10.30.2018 \ GlobeSt

To predict what tenants will truly appreciate, developers need more than simple demographics on their target audience. Mary Cook lends her hear on the idea of psychographics.

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