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Access Mary Cook Associates insights on commercial interior design strategy, trends, and issues that help real estate developers and owners and their clients keep abreast of the buzz in interior design news.
Nowadays the newest recession-proof tool is psychographic research that factors in customized lifestyle choices, Mary Cook says.Read More
A new year always brings a new set of trends. This year, one trend stands out above all others in the housing industry—psychographics.Read More
To predict what tenants will truly appreciate, developers need more than simple demographics on their target audience. Mary Cook lends her hear on the idea of psychographics.Read More