Leading-edge Industry Insights
Access Mary Cook Associates insights on commercial interior design strategy, trends, and issues that help real estate developers and owners and their clients keep abreast of the buzz in interior design news.
It is time for residential builders and developers to take heed of economic conditions and recession-proof their projects with a design that yields measurable results.Read More
To predict what tenants will truly appreciate, developers need more than simple demographics on their target audience. Mary Cook lends her hear on the idea of psychographics.Read More
A property needs to create its own story, one that is attractive to tenants, and yet different from other offerings in the marketplace. How do properties go about doing that?Read More
Increased competition and underuse of brick-and-mortar amenities are spurring the multifamily industry to add experiential features. “We have reached the pinnacle of the amenity arms race,” says Mary Cook.Read More