Leading-edge Industry Insights
Access Mary Cook Associates insights on commercial interior design strategy, trends, and issues that help real estate developers and owners and their clients keep abreast of the buzz in interior design news.
Recession-Proof Single-Family and Multifamily Properties
It is time for residential builders and developers to take heed of economic conditions and recession-proof their projects with a design that yields measurable results.
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Model Home Merchandising or VR? Both are Essential to Rent or Sell Homes Today
Using virtual reality can supplement other model home merchandising tactics for a comprehensive approach.
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The Power of Merchandising Model Homes
In the race to achieve high occupancy rates, effective model home merchandising increases the likelihood of success.
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Despite Rising Millennial Numbers, We Can’t Forget Boomers!
Millennials are the top target for many real estate developers and builders, but given the numbers, that focus may be misplaced. Baby Boomers, now 53 to 71 years old and almost 75 million strong, not only have the longest life expectancies in history, they have more...
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5 Design Trends in Value Add Buildings
These are uncertain times for builders and developers. And for good reason: land and construction costs are rising and credit lines are declining, according to the most recent Mortgage Credit Availability Index from the Mortgage Bankers Association. Also, many...
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The Law and Order of Real Estate Now: Mind Millennial Buying Habits
In today’s real estate market, it’s more fitting than ever to remember that “the more things change, the more they stay the same.” Millennials are increasingly choosing to buy homes rather than rent. And like their Boomer parents, most want to live in the suburbs,...
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